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For purposes with this content analysis, sex had been understood to be any depiction of sexual intercourse

For purposes with this content analysis, sex had been understood to be any depiction of sexual intercourse

Not totally all product that has been taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, along with all kinds of commercials along with other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, these were coded and analyzed individually because of the unique traits and are also perhaps perhaps maybe not reported right here. The analyses provided in this paper, nonetheless, do through the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, implies that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated from the test.

The last test for the 2001 2002 season contains 1,276 unique system episodes, whereas the ultimate test when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis had been significantly bigger than the very first 12 months’s sample that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence to your sampling plan, extra taping had been required whenever, as an example, brand brand brand new programs joined the autumn lineup following the beginning of the year to replace for cancelled programs or if the time and time slot for a string ended up being changed.


The codebook for the larger research had been based significantly regarding the factors produced by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created additional things, including those on exact exact exact same intercourse intimate behavior and sexual talk associated with nonheterosexuals. In comparison to Kunkel and peers, whom used the scene once the primary product of analysis, our content analyses involved coding for sexual content in 2 moment periods of system time. Because scenes differ dramatically in total and, hence, don’t offer a consistent unit of measure to make evaluations across programs, we utilized a typical coding device predicated on time. Coding news development in designated time periods has been utilized usually by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being understood to be any depiction of sex, intimately suggestive behavior, or any speak about sex or sex. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual messages linked to relationship and relationships, that have been maybe maybe not coded. As an example, a declaration such as “Everyone loves my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” could be coded.

exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing one or more variety of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, sexual intercourse suggested, sexual activity depicted, along with other intimate behavior 2 has also been evaluated when it comes to existence of exact exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period happened between two different people regarding the sex that is same.

Mention nonheterosexual issues that are sexual

Each 2 minute period that was indeed coded as containing one or more example of talk through the intimate talk groups utilized in the primary coding task ( e.g., commentary about own/others’ intimate actions or passions, speak about sexual activity which includes currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk pertaining to nonheterosexuals. With this product, programmers once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual individuals. Frequently, such reviews associated with gays and lesbians, although periodically these people were connected with bisexuals.